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Northwind Pet Supply

No plan

Came back three times to re-read a free result, never started connecting

Signed up 21 Jul 2026 · amazon.com (US), from the ASIN · 0 ASINs · 1 user

Where they are

  1. Signed up
  2. Entered ASIN
  3. Viewed result
  4. Clicked connect
  5. Connected
  6. Reviewed action
  7. Action approved
  8. Paid plan

Saw a free title rewrite for one ASIN, came back to look at it twice, and never started the connect step.

What is happening

  • Never connected. No Amazon account, no brand, no ASINs. Everything below is pre-signup behaviour on the free first-change flow.

    0 rows in brand_amazon_ads_accountsonboarding_sessions.both_amazon_connected = false

  • The product did its job. The first-change run finished in 4m 12s, produced a title and Item Highlights, and the result page rendered with a lift estimate.

    onboarding_sessions: has_title, has_highlights, has_brand_name all truePHonboarding:change_continue_click, 21 Jul

  • Interest is real and repeated. Three separate visits to the result over five days, twice from a different device, and the proposed title was selected and copied on the second visit.

    PH$pageview /start x3, 21 / 23 / 26 JulPHcopy event on the title field, 23 Jul

  • They stopped at the same place every time. Each visit ends on the connect step within 90 seconds of reaching it, and no phone code was ever requested.

    PH0 onboarding:otp_send_clickPHlast event of all 3 sessions is on the connect step

  • Reads as a commitment barrier, not a bug. No errors, no failed requests, and the drop is identical across two devices, so it is unlikely to be something breaking on their screen.

    PH0 error events in all 3 sessionsno failed runs for this session

Written from account state plus 30 days of behaviour. The markers show which: is server truth, PH is what they did.

Account state

Amazon Seller
Not connected
Amazon Ads
Not connected
ASINs
0
Agents on
None
Changes
0 approved · 0 pending · 0 rejected
Billing
No plan
Last run
21 Jul 2026First-change run completed, title + highlights generated

Read from the database, not from clicks. Clicking connect is not the same as connected.

People (1)

Maria Alvarez
m.alvarez@northwindpet.com
Signed up, no brand yet
3 sessions
last seen 3 days ago
Copied the proposed title on her second visit. Never reached the phone step.

Last 30 days

3 sessions across 3 days · last seen 26 Jul 2026

  • Onboarding, result step3 · 1p
  • Onboarding, connect step3 · 1p
  • Onboarding, ASIN step1 · 1p

Moments worth reading

  • 21 JulMaria Alvarez Entered one ASIN, waited out the full run, read the result for 6m 40s.
  • 23 JulMaria Alvarez Returned on mobile, selected and copied the proposed title, left from the connect step after 71s.
  • 26 JulMaria Alvarez Returned on desktop, went straight to the result, left from the connect step after 44s.
  • Pre-signup activity is keyed by device, so the mobile and desktop visits are only linked because both later reached the same email.
  • She may well have used the copied title on Amazon by hand. We cannot see that.

Mock. Fictional brand, invented figures, no connection to prod and no model call.